Volume 3, Issue 5

March 7, 2003

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On Tracker

The weekly newsletter about being on Tracker.

Contact Us

Tracker Svc & Support
     800-543-8085
Tracker Training Scheduling
 Maria Riley
     (407) 215-1504
www.trackeronline.com

Manheim Interactive
Service and Support
    800-377-4343
Joe Luppino, COO
    (404)843-7955

Manheim Auctions
Dean Eisner, CEO
    (404) 843-5140
Darryll Ceccoli, COO
    (404) 843-5215
Kyle Ohman
Group VP, Dealer East
    (404) 269-7265 
David Berkstresser
Group VP, Dealer West
    (480) 377-8677 
  


A Powerful New Marketing/Sales Tool on Dealer Tools: TitleGuard

As a successful dealer, you know a customer's peace of mind is required for every sale. It's not rocket science: inspections, warranties, and certification give customers peace of mind against future mechanical problems. That's why you promote them in your advertising and sales presentations.

FACT: After mechanical problems, the #1 FEAR for used car buyers is the fear of buying a vehicle with hidden title defects.

FACT: 1-in-4 consumers are MORE FEARFUL of hidden title defects than they are of future mechanical problems.

FACT: TitleGuard is the ONLY PRODUCT that protects your customers 100% against unreported title defects for up to $50,000. As such, TitleGuard gives you:

  • A Powerful Marketing and Sales Tool
  • A Way to Sell More Cars & Increase Profits
  • A Competitive Advantage
  • A Shield against Lawsuits & Liabilities
In a nutshell, TitleGuard is a two-part product:
  1. A detailed vehicle history summary powered by Experian AutoCheck, and
  2. A comprehensive insurance policy that insures the accuracy of the title information for up to $50,000

Unlike any other product, TitleGuard allows you to say to a customer:

"Here is your car's title history. Read it. Examine it. Rely on it. If there are any mistakes or missing information, you are 100% insured against your actual losses for up to $50,000."

This is a powerful message. It instantly creates peace of mind and it makes your vehicles that much more appealing.

To learn more about TitleGuard on Dealer Tools and find out how to get 2 FREE CREDCO CREDIT REPORTS (single reports) for every policy you order, call TitleGuard toll-free at 866-819-3100 or visit www.AutoTitleGuard.com/Manheim.


  • Technical Support hours: Monday-Friday 9 a.m. to 7 p.m. Eastern Daylight Time and Saturday 10 a.m. to 3 p.m. Eastern Daylight Time.

  • 3.095 Tracker CD's are available on request. Please call 800-543-8085 and allow 10 business days for delivery.

  • For paper products such as window stickers, coupons, receipts, etc... please call Pickett Printing at (407) 298-1380.

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