Volume 3, Issue 5 March 7, 2003 | On
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A Powerful New Marketing/Sales Tool on Dealer Tools: TitleGuard As a successful dealer, you know a customer's peace of mind is required for every sale. It's not rocket science: inspections, warranties, and certification give customers peace of mind against future mechanical problems. That's why you promote them in your advertising and sales presentations. FACT: After mechanical problems, the #1 FEAR for used car buyers is the fear of buying a vehicle with hidden title defects. FACT: 1-in-4 consumers are MORE FEARFUL of hidden title defects than they are of future mechanical problems. FACT: TitleGuard is the ONLY PRODUCT that protects your customers 100% against unreported title defects for up to $50,000. As such, TitleGuard gives you:
Unlike any other product, TitleGuard allows you to say to a customer: "Here is your car's title history. Read it. Examine it. Rely on it. If there are any mistakes or missing information, you are 100% insured against your actual losses for up to $50,000." This is a powerful message. It instantly creates peace of mind and it makes your vehicles that much more appealing. To learn more about TitleGuard on Dealer Tools and find out how to get 2 FREE CREDCO CREDIT REPORTS (single reports) for every policy you order, call TitleGuard toll-free at 866-819-3100 or visit www.AutoTitleGuard.com/Manheim. | ||||
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